Amazon is on the hunt for UK agency partners that can help it drive forward its e-commerce advertising proposition, and embed creativity and relevancy deeper into its customer experience.
The e-tail giant launched a ‘Trusted Creative Partner Program’ in the US in December 2014, signing up six US agencies to help it deliver creative executions for its Amazon Fire tablets and e-commerce ad units.
Now it is looking specifically to engage with UK creative agencies as well as media agencies, to “invent and innovate on behalf of the customer”, according to Amazon Media Group Europe director Dan Wright.
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Source: The Drum
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