By John Glenday

Amazon has escalated its battle against sellers purchasing fake reviews to stoke interest in their products by taking several to court for participating in such scams – the first time it has resorted to such measures.

Three sellers are being sued for in excess of $25,000 each by the internet retailer for using dummy accounts to post glowing reviews in a bid to drive sales in the hope of dissuading others from being tempted to follow suit.

Michael Abbara of California, Kurt Bauer of Pennsylvania, and CCBetter Direct of China were singled out for their particularly blatant use of such tactics, which Read full story ›

Source: The Drum