By Tony Connelly

Amazon is aiming to charge $2.8m for adverting packages around its live streams of NFL Thursday Night Football.

The e-commerce giant paid $50m for the rights to show 10 NFL Thursday night games for the upcoming season and is now selling 10 to 30-second commercial blocks to advertisers for around $2.8m, according to Reuters’ sources.

“We are offering a range of options at various price points, depending on advertiser objectives,” said Amazon’s senior manager of corporate communications, Kristin Mariani.

The spots will run on the live stream while local ads will air on network TV. The packages are higher than the Read full story ›

Source: The Drum