Nicole Greiner is a research analyst at VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing.
As a part of its extensive marketing push for “Fear The Walking Dead’s” season two premiere on April 10th, AMC introduced ‘Fear Stories‘, an interactive campaign that awards fans with personalized videos recapping their alleged trips to the infected city of Los Angeles, the setting of the series. To receive such a video that transports fans right at the onset of Read full story ›
Source: The Drum
Industry News
