By Kyle O'Brien

BBDO New York and Elite Media are helping American Family Insurance tell heartwarming stories through three short films starring the company’s brand ambassadors, Derek Jeter, Kevin Durant and J.J. Watt.

The films are running under the tagline “Every Dream Deserves a Champion” and are part of the insurance provider’s broader “Insure Carefully, Dream Fearlessly” campaign.

The three short films are designed to inspire people to find, follow and achieve their dreams, and their uplifting stories help engage consumers on an emotional level.

The two films by BBDO New York feature Watt, Jeter and Durant showing up unexpectedly to provide Read full story ›

Source: The Drum