Olympic boxing champion Amir Khan has turned the city of Lahore into a training ground in the latest spot for PepsiCo-owned energy drink, Sting.
The ad aims to encourage fans to suggest challenges that will form the basis of the training that he will undertake ahead of his next fight.
The #StingChallenge campaign has been running for a few years and the latest video reinvigorates the challenge, using the media attention on Khan after he lost a fight to mexican Saul ‘Canelo’ Alvarez after jumping two weight divisions.
The British-born boxer has family roots in Pakistan and Ammar Read full story ›
Source: The Drum
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