John Lewis has unveiled an immersive installation in its flagship story which will be dedicated to smart home technology, aiming to showcase its dedication to the connected future to customers.
Opened earlier this month, the smart home experience covers 1,000 square feet of its London Oxford Street branch. The space has been designed to show how connected devices can enhance kitchens, living rooms and even bedrooms, and shoppers are encouraged to test out the interactive kit on display.
The retailer’s innovation manager, John Vary, told The Drum the activation had been in the pipeline for around 18 months, after stats confirmed the Read full story ›
Source: The Drum
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