By Nesh Pillay
Leaders from the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4As) and the Interactive Advertising Bureau (IAB), the agency-world needs to act quickly if it hopes to defeat criminal activity in the digital sphere.
Speaking at the 4As Transformation conference, Nancy Hill of the 4As, Bob Liodice of ANA, and Mike Zaneis of the IAB said that it will take a collective effort from industry in order to combat digital fraud, which has already cost an estimated $6.3bn.
“We saw these criminal networks coming in and stealing all this valuable content, and then they go out and victimize Read full story ›
Source: The Drum