By The Drum

The Association of National Advertisers (ANA) has today (July 18) issued formal transparency guidelines to its membership, advising brands to create chief media officer roles to oversee any “potential conflicts of interest” among their agency rosters and third-party ad tech partners.

The publication of the transparency guidelines (contained in a report entitled “Media Transparency: Prescriptions, Principles, and Processes for Marketers”) follows the trade body’s report issued last month, where it found that “non-transparent business practices”, including cash rebates, were pervasive in the US media buying landscape.

The ANA has also released a recommended contract template and Read full story ›

Source: The Drum