By Seb Joseph

The Association of National Advertisers (ANA) has united with the American Association of Advertising Agencies (4A’s) to launch a task of senior marketers and agency executives to arrest concerns over US media rebates.

The cross-industry taskforce is to establish best practices in transparency. Co-chaired by ANA chief executive Bob Liodice and 4A’s chief executive Nancy Hill, the group also includes marketing big wigs from the three biggest global advertisers – Procter & Gamble, Unilever and L’Oreal – alongside media bosses from three of the largest agency holding groups – WPP, Publicis Groupe and Omnicom.

The ANA’s Liodice said: “We are Read full story ›

Source: The Drum