At a time when the soft drinks market is crowded with health-conscious products, Feel Good aims to carve out its brand positioning by extending a message of positivity to women in its latest ‘all natural’ ad. The Drum went on set (and participated in the ad) to get a first-hand look at the campaign.
With the launch of a new 100% natural range of flavoured water drinks, Driven Agency was tasked with bringing the Vimto-owned Feel Good brand to life with an integrated campaign.
“Obviously the brand is called Feel Good, so the clue is in the name,” said Graham Drury, Read full story ›
Source: The Drum
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