By Jenny Cleeton

With almost a quarter of a million people passing through Heathrow Airport daily, and that number increasing during the Christmas period, the campaign began its life with a simple instruction for Havas – create an emotional connection to the airport.

Explaining the genesis for the concept, Ben Mooge, Havas London’s executive creative director, said he felt that finding the emotion within the story was the easiest part: “You just have to walk around Heathrow at any time of year and people are naturally, there are people bursting into tears every couple of minutes. It is a really lovely backdrop to write Read full story ›

Source: The Drum