By Andy Black

We can all be a bit irrational and emotional when it comes to making decisions, much of the time without any reason or explanation.

Enter Lab, a London-based digital agency, who have come up with a unique psychology model that helps them to empathise with all aspects of decision-making – the rational, the irrational and the emotional, thereafter giving them an animal (monkey, lion or dog) with similar traits. The monkey is a contextual thinker and wants to make a difference and leave a legacy. The lion is also a rational thinker, and is powerful, paying great Read full story ›

Source: The Drum