Anti-FGM charity 28 Too Many is hoping to boost awareness across the UK about female genital mutilation (FGM) and remind people that practice is not just happening in Africa and the Middle East.
Created by Ogilvy and Mather London the print and outdoor campaign features a mutilated Union Jack flag, which has then been sewn back together. The line ‘Female Genital Mutilation doesn’t only happen in faraway places’ sits alongside the image to support the visual.
It will appear across outdoor poster sites, 85 university campus and within regional print media.
Six versions of the creative will run in total, which feature Read full story ›
Source: The Drum
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