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Ao.com looks to increase share in online electrical retail market with new BMB ads

on Apr 18, 2014 | 0 comments

By Ishbel Macleod

The online retailer for electrical goods, ao.com, has unveiled a series of new TV and online ads, featuring Coach, the motivator of the ao.com’s Price Match Team.

Created by BMB, the ads will also introduce characters Barry and Jean, and feature real employees as extras.

John Roberts, ao.com’s CEO said, “Ao.com is a business, that is fanatical about giving great customer service. We obsess about every single aspect of our customer’s journey. The latest creative executions do a great job of dramatising the world of ao.com, showcasing what makes our business so special – our employees and our customers.”

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Source: The Drum