Phil Duffield, head of advertising, international, at AOL, discusses what the IAB’s latest OpenRTB updates mean for programmatic creativity, consumer choice and tech interoperability.

Last week the Interactive Advertising Bureau’s (IAB) Tech Lab announced updates to its OpenRTB 2.4 protocol and the OpenRTB Dynamic Native Ads 1.1 extension for public comment.

Wait, come back. Don’t switch off now. I get it, when you hear the acronym “RTB” (real-time bidding) and start seeing multiple version numbers flying around, it’s easy to move onto the next article – and I say that as someone that’s worked in ad tech for most of my career. Read full story ›

Source: The Drum