AOL and media agency MEC have created a Michelin content hub called Car Connections, celebrating the tire brand with videos, images and articles created by motoring icons and journalists.
The hub launched with a behind-the-scenes film of the 2016 Le Mans 24 Hours tapping star talent from Keanu Reeves and Gard Hollinger of Arch Motorcycle.
The campaign will be live for six months on both MSN and AOL’s global video distribution platforms. Tom Hosking, head of partner studio, AOL International, said: “Engaging storytelling at a global scale will always be at the core of what we do and our Read full story ›
Source: The Drum
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