Verizon Wireless-owned AOL has this week launched a charm offensive on media owners including the purchase of France-based analytics platform AdelpD, claiming it will pose a notable alternative to the walled garden players such as Facebook and Google by not “force-feeding” them their technology.
AOL yesterday (25 January) lifted the lid on ONE by AOL: Publishers, plus the announcement of AdelphD for an undisclosed sum, which the ad tech provider says is the culmination of over $1bn of investment.
It claims the latest guise of its tech stack is “publisher-first” meaning that publishers “takes more of the advertising dollar”, according to Tim Read full story ›
Source: The Drum
Industry News