AOL On has signed up the Emirates airline for an advertising campaign on the recently-launched UK version of the video platform.
The deal was brokered by Havas Media and will feature stars such as Cristiano Ronaldo and Pele on pre-roll advertising to promote Emirates’ first class and business class services. The campaign will run across desktop, mobile, the AOL On app and the AOL On Connected TV app.
The deal follows the launch of AOL On in the UK in March following launches in the US and Canada. Channel 4, ITN and Scripps Networks International were among the first to partner with Read full story ›
Source: The Drum
Industry News