AOL is rolling a product created with Nielsen Online Campaign Ratings which guarantees pre-roll ad targeting out to the UK in a campaign for the National Apprenticeship Service (NAS).
The move is a UK first and the tech giant is working in partnership with M4C to deliver the campaign through its AOL On platform.
The move follows an ongoing collaboration between AOL and Nielsen which last year saw the two companies announce the AOL Video Reach (AVR) tool to measure audience in a more TV-like way. It’s thought that AOL is attempting to position online video advertising as a Read full story ›
Source: The Drum
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