By Jessica Goodfellow

AOL UK is distributing its original video content commercially via Twitter in a bid to help make its video advertising business “as big as TV”.

The partnership means advertisers will be able to sponsor or run pre-roll ads across AOL’s original video content on its owned properties in the UK, and then retarget those audiences on Twitter. Vice versa, advertisers can choose categories of video content to run ads next to content on Twitter, and the social platform will insert their ads into relevant AOL original video content.

The partnership is UK-based, with the aim of rolling out in EMEA markets.

Mark Melling, Read full story ›

Source: The Drum