By Minda Smiley

At the 3% Conference in New York City, AOL’s resident digital prophet David Shing – better known as “Shingy” – discussed what is exciting him most in today’s tech landscape and how brands are using these technologies in ways that are actually effective.

Shingy kicked off his presentation by poking fun at some of the very innovations that the industry is obsessed with, namely virtual reality. He discussed how brands who ask people to jump through hoops just to experience their VR stunts are ultimately missing the mark since most times consumers would rather just go the extra mile to experience Read full story ›

Source: The Drum