Hotel Jen, part of the Shangri-La Hotels and Resorts Group, launched a campaign to put the location at the heart of Singapore’s creative community.
The campaign calls on the #NextJen to contribute, showcasing young and upcoming talent, artists and artisans, local start-up products and services.
It centers on a film, which aims to show the new young, creative positioning and is supported by an online ad campaign that will be targeted across key markets including Singapore, Australia, Hong Kong, Indonesia and UK.
To keep up to date with the latest advertising, design and creative work from around the globe visit our Read full story ›
Source: The Drum
Industry News