By John Glenday

Apple has extended its dominance of Forbes annual list of the world’s most valuable brands after appearing at the top of the tree for the seventh year on the trot with a value of $170bn, a 10% increase on its total for 2016.

Firmly ensconced at the top spot Apple easily saw off its nearest challengers in the form of Google which ranked a distant second at $101.8bn, although the gap is closing somewhat with Google improving its position by 23% since the year prior.

Forbes senior editor Kurt Badenhausen remarked: “Technology brands continue to rank Read full story ›

Source: The Drum