By Rachel Gee

Apple saw iPhone sales fall for the first time ever in the second quarter, causing it to post its first revenue decline in 13 years.

The 51.2 million iPhones sold in the quarter was 16% lower than a year ago and in stark contrast to the 40% increase in Q2 2015.

While CEO Tim Cook, speaking on an analyst call, said the tech giant is still seeing a high level of customers switching from Android to Apple, current customers are failing to find a reason to upgrade. Kantar found a 95% iPhone loyalty rate in the US, but there was little reason Read full story ›

Source: Marketing Week