Apple’s marketing for the iPhone 6s and 6s Plus has been its most successful to date after it revealed that sales for the new phones were the highest in its history.
Apple announced that it has sold more than 13m of its new phones in the three days since its US launch, a new record for the Silicon Valley giant and may not be the only record broken given that it is set to roll out to across the world in the coming weeks.
The advertising campaign for the latest instalment in its iPhone range featured actor Bill Hader and pop singer Read full story ›
Source: The Drum
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