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Apple News considers the addition of subscription content in monetisation thrust

on Jan 27, 2016 | 0 comments

By John McCarthy

Apple is looking to open up its Apple News service to subscription-based content, giving publications with a paywall a whole new audience to tap.

The update will allow publishers to add paywalls to their content on Apple News allowing the likes of the Wall Street Journal, the New York Times and the Financial Times a more significant presence and greater revenue raising powers via the app.

Reuters cites two sources, adding that the move would help differentiate Apple News from the likes of Facebook’s Instant Articles, which currently only hosts free content.

No details have emerged on how Apple plans to monetise the Read full story ›

Source: The Drum