As part of its Better campaign, Apple has unveiled a cheeky print ad in various newspapers, stating “There are some ideas we want everyone to copy”.
A clear reference to its patent trial with Samsung, the ad ends “the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing it.”
The ad ran as part of Apple’s Earth Day campaign, which also sees the store logo changed to include a green leaf, employees being encouraged to wear commemorative green shirts.
Source: The Drum
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