By Shawn Lim

Apple has teamed up with South Korean singer-songwriter Kwon Hyuk, whose stage name is Dean, to create an iPhone Memoji music video.

The video, created live on stage during the Seoul Jazz Festival, combines music video elements like vintage and immersive, with Dean’s R&B music style.

Apple hopes this execution will encourage iPhone users to use Memoji to personalize their own avatar for personalization and creativity.

The campaign was launched on TV during the live broadcast of the Seoul Jazz Festival. An animated film starring South Korean rapper, Ravi and an animated digital OOH was also played during the breaks.

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Source: The Drum