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Apple's stylish marketing: Why the fashionable Apple Watch succeeds where a tech-heavy iWatch would have failed

on Apr 28, 2015 | 0 comments

By Chris Hassell

Apple’s triumphs over the past 15 years include but not are not limited to: saving the music industry from its own self-destruction, helping to bring movies into the digital era, showing that retail can be cool and make a huge difference to the bottom-line, putting a shed load of songs in our pockets and of course making the mobile internet finally happen so we didn’t have to suffer any more ‘year of mobile’ claims.

It has also made its fair share of mistakes such as Ping (Google it), MobileMe (not actually that bad – essentially iCloud that just didn’t work that Read full story ›

Source: The Drum