Ward de Kruiff of EPAM Continuum warns against ignoring the revolutionary potential of a new generation of mixed reality tech, which he says has created a whole new shopping paradigm.
Few sectors have incorporated advanced technology into their consumer experience as seamlessly as the fashion and luxury industries. Mixed-reality (MR) technologies are now poised to take the industry by storm, with Apple’s Vision Pro widely touted as a crucial mainstream market test for MR headsets.
A new user experience paradigm
While not the first attempt at integrating mixed reality into the shopping experience, the launch of the Vision Pro marked a Read full story ›
Source: The Drum
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