By The Drum
Ad tech outfits AppNexus, and The Trade Desk are reportedly close to filling for an initial public offering (IPO).
The New York-based, AdExchanger cited multiple sources claiming both ad tech companies are close to submitting S1 forms with the Securities and Exchange Commission in the USA, indicating plans for an IPO in the coming months.
In the case of AppNexus, it has been expected to float on the stock exchange for some time (many had expected it in the last year), with AdExchanger additionally reporting that The Trade Desk may already have filed confidentially under the SEC’s “emerging growth” rules.
Source: The Drum
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