AppNexus has announced it will disable buying from ad networks claiming to sell premium advertising inventory from media owners whose ads.txt files do not identify them as authorized resellers via the adtech outfit’s demand-side platform (DSP) offering.
The adtech outfit made the announcement informing the wider sector that from 24 January 2018, both of its DSPs (including its legacy and more recently launched offering) will disable buying from parties that are not identified through a publisher’s ads.txt file as being legitimate traders.
According to AppNexus data, approximately two-thirds of of the top 1,000 media owners on its platforms Read full story ›
Source: The Drum
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