Data released by eBay Advertising has revealed that Easter is the time when consumers begin their summer shopping, regardless of adverse weather.
The e-commerce store revealed that sales of BBQs doubled on eBay in the UK between March and April 2013, and sales of cricket bats jumped up by 40 per cent, despite last April being unseasonably cold.
eBay identified the transition from March to April as the “tipping point” when shoppers start spending in anticipation of the summer months.
Phuong Nguyen, director of eBay Advertising in the UK, said: “Regardless of the weather, we’ve seen that April is the Read full story ›
Source: The Drum
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