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Are brands and agencies too risk averse to innovate in design?

on Jan 29, 2016 | 0 comments

By Natalie Mortimer

The design industry is stuck in a rut and is falling in to the trap of “recycling ideas of the past”, according to Graham Shearsby, chief creative officer at Design Bridge, who said that both clients and agencies are guilty of not taking enough risks.

Speaking to The Drum ahead of The Drum’s 2016 Design Awards, Shearsby, who is sitting on the judging panel, bemoaned the lack of innovation across the board.

“It’s still a very uncertain world out there – we live in strange times. History tells us that volatile periods can lead to great creative leaps in art, design and Read full story ›

Source: The Drum