By Eli Schwartz

When the Internet first launched, it was deemed the “information superhighway” and traffic moved rather freely. However today, this highway really has two major traffic controllers: Facebook and Google.

According to a recent report from traffic-analytics service Parse.ly, Facebook and Google each drive about 40 percent of traffic to Parse.ly’s vast network of digital publishers, which includes Slate, The Daily Beast and Cosmopolitan (and The Drum) to name a few. If today’s publishers want to get traffic flowing to their sites, they must abide by Google’s and Facebook’s rules. We observe the power dynamics of this relationship every time Read full story ›

Source: The Drum