The question of how far to let influencers in on your creative process has long been hotly debated – even more so over the past year, where digital or social have been the only channels through which brands can communicate with locked-down audiences. Has this past year changed how marketers feel about letting influencers unleash their creativity on brands? What might future influencer strategies look like post-lockdown?
These were among the questions debated by an expert panel during The Drum’s Creative Transformation Festival, ‘Are influencers the new source of creativity?’, in partnership with Tribe. The panelists viewed the influencer’s Read full story ›
Source: The Drum
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