Lost in all the noise that iPhone sales are set to fall for the first time later this year is the fact that Apple just fired the starting gun on rebranding from a hardware manufacturer into a services provider, argues Seb Joseph, news editor at The Drum.

Much has been written about the future of the business after it reported the slowest growth in iPhone sales since the product’s 2007 debut. The tech giant is seen as a one-note (albeit very successful) business, built on the success of the iPhone. Although it is now at risk of reversion, as most people Read full story ›

Source: The Drum