By Stephen Lepitak

I’ll say it up front – I think the media reaction to Publicis Groupe’s pulling its marketing and awards spend has gotten out of hand this week. It’s big news indeed that they won’t be around next year at Cannes or CES or any other festival or awards ceremony beyond Viva Technology – yes. But long term they will be back – Arthur didn’t say he was pulling out of these events – he’s just hit the pause button.

And he has not done so lightly. He has stated that this is to fund a project Read full story ›

Source: The Drum