Sales of cola in grocery and convenience dropped by 0.2% to £1.6bn in 2014 according to the Britvic Report, while volume dropped by 1.6%, the first time the market leader has seen a decline.
Meanwhile, sales of water were up 12.6% to £671m, making the segment the second fastest growing of all soft drinks in 2014.
Speaking on the consumer shift from cola to water last week, findings that were born out of Nielsen research commissioned by AG Barr, the company’s CEO Robert White said: “You might see cola for sale in every single outlet. That does not necessarily mean everyone Read full story ›
Source: Marketing Week
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