Arla is the latest advertiser to bring media and creative capabilities in-house. But, somewhat paradoxically, in the same week as the plan was revealed the brand inked a contract with Accenture Interactive and Karmarama to make it its lead global digital and creative agency. Here’s how it will work.
The internal outfit, dubbed ‘The Barn’ was first established late last year and is based close to Arla’s head office in the Danish town of Sønderhøj. It is currently staffed with 18 people covering three departments; media, creative development and technology.
Half of the crew have come from existing data and marketing roles Read full story ›
Source: The Drum
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