Publicis Groupe chief Arthur Sadoun is a character who exudes belief in himself and his business, and the current spate of media reviews, potentially worth over £10bn in billings overall, is something he describes as “an opportunity” for his agency network.
Discussing Publicis Groupe’s results for 2017, which included flat revenue in comparison to the previous year, down by 0.4% alongside organic growth of 0.8%, Sadoun spoke with The Drum on a number of topics affecting the advertising marketplace internationally. Results from the fourth quarter also saw revenue decline by 3.1% to €2,583m.
The business is operating Read full story ›
Source: The Drum
Industry News