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As a motherless marketer, I say the industry needs to do better on Mother’s Day

on Mar 4, 2024 | 0 comments

By Vanessa Fuss

Mother’s Day in the UK is this weekend, bringing with it the predictable deluge of ads. But, asks Vanessa Fuss, do brands realize the harm they can do to people who have lost their mothers?

“The most meaningful gift: a healthier mom,” says 23andMe. “Don’t miss out on the right gift to celebrate Mom,” says 1800flowers.com. “Top mom’s list with our ten best gifts,” says Lululemon. “Don’t forget about Mom,” says Lula’s Garden. Over the past several weeks, I’ve received countless reminders to buy the perfect gift for Mom. The only problem is that my mother is dead.

I lost my mother Read full story ›

Source: The Drum