There aren’t many entrants in the BrandZ Top 50 that have been around longer than 50 years. BMW is a worthy exception. After 100 years of success, the brand has come out all guns blazing at its centennial event with bold claims for the next 100.
According to chief exec Harald Krueger, BMW is not just about cars – it wants to be relevant to the whole experience of transport. As any futurists reading this will know, there simply isn’t going to be room in the busy and connected city of the future. And because BMW intends to be here in Read full story ›
Source: The Drum
Industry News
