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As it unveils A Christmas Love Story, Vodafone reveals how Martin Freeman is its gift of relevance

on Oct 31, 2017 | 0 comments

By Katie Deighton

Martin Freeman has found himself embarrassed at a wedding and in a criminal mix-up in a car park in his tenure for Vodafone‘s ads so far. Now the actor finds himself as the lead role in an epic love story for the telecom brand’s Christmas campaign, which has been built on subtle, self-deprecating humour to win favour with a UK audience.

A Christmas Love Story was created by WPP’s Team Red, creatively led by Ogilvy & Mather London. The saga is told across six pieces of content – two for TV and four Read full story ›

Source: The Drum