By Rebecca Stewart

The Incorporated Society of British Advertisers (ISBA) has spoken out against Jamie Oliver’s suggestion that companies such as Coca-Cola and McDonald’s should be banned from sponsoring the Olympics unless they meet particular health standards.

During an interview with the Daily Telegraph last week, Oliver revealed he was looking to raise £100m to create a kite mark which could be used by any food firm to show they had achieved a certain level of nutritional and ethical excellence.

Speaking a few months ahead of Rio 2016, he said he wants to see the motion in place by the time Tokyo Read full story ›

Source: The Drum