By Simon Haynes

I’ll be honest, I’m a rugby fan. You’re more likely to find me at Twickenham than the Emirates. But there is something about the World Cup. It’s almost holy. It surpasses football code preference. It even surpasses understanding the rules. Even Australia (like me, better known for their rugby prowess) plays in the World Cup.

It is the biggest sporting event on earth, attracting more than 3.2 billion television viewers – or 46 per cent of the global population – during South Africa 2010. And that was up 8 per cent on television viewers of Germany 2006. Read full story ›

Source: The Drum