Ancestry‘s latest campaign is indicative of the company’s latest marketing strategy: focus on the ‘family’ in family history after the decline in its DNA business saw 6% of its workforce laid off.
The company’s latest in-house campaign focuses on the history of women’s suffrage. Launched on International Women’s Day but tied to the August centennial of the first American woman’s vote, the brand is encouraging consumers to trace their roots back to the suffragette movement by opening up 1,000s of new records for free.
A TVC and digital campaign will promote the initiative using photography and telling female stories Read full story ›
Source: The Drum
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