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As Vice cuts headcount, Refinery29 ploughs ahead with Latinx brand launch

on May 15, 2020 | 0 comments

By Katie Deighton

The coronavirus has sent publishers’ advertising revenues into decline, forcing many to lay off staff and hold back product developments. However, Refinery29 is bucking that trend with the launch of a new platform for the Latinx community, despite parent company Vice Media Group cutting 5% of its staff today (15 May).

R29Somos will serve up editorial, video and social content designed with the English-speaking Latinx community in mind. Its homepage will sit within the main Refinery29 site while a dedicated Instagram page will direct users to its pages.

Launch articles include ‘I Went From Braiding On My Stoop Read full story ›

Source: The Drum