The ASA had received 216 complaints about the ad from the fitness and sports nutrition brand, which showcases a woman in a bikini alongside the words “Are You Beach Body Ready?”, as of this morning (27 April). A separate Change.org petition calling for the ad to be removed has received over 40,000 signatures.
An ASA spokesperson told Marketing Week: “The complaints generally found that the ad is offensive, irresponsible and harmful because it promotes an unhealthy boy image.”
They added: “We haven’t launched an investigation, but we are carefully assessing the complaints to see if they are grounds for further action.”
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Source: Marketing Week
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